le blog de be-pôles

Have a look at how we have col­lab­o­rated with the NoMad Hotel. And you can read below how the NoMad Hotel com­mu­ni­cates on its web­site on be-poles’project.

” The Paris and New York-based graphic stu­dio be-pôles devel­oped The NoMad Hotel’s art pro­gram based on the idea of the “voy­age” at large, inspired both by The NoMad’s Parisian influ­enced style and by be-pôles’ col­lec­tion of pho­to­graphic books, the Por­traits de Villes, in which a selected pho­tog­ra­pher has carte blanche to give his or her own vision of a city. The art is an invi­ta­tion to a per­sonal and inti­mate jour­ney through 19th cen­tury cor­re­spon­dence, vin­tage travel col­lectibles from the 20th cen­tury, and the con­tem­po­rary vision of artists via orig­i­nal pho­tog­ra­phy and sketches. To achieve this, vin­tage art­works have been sourced in antique shops through­out France. Per­sonal con­tri­bu­tions have also been made by both the pho­tog­ra­phers and artists of the “Por­traits de Villes” col­lec­tion as well as by Antoine Ricar­dou, art direc­tor of be-pôles and Clé­men­tine Lar­roumet his part­ner, all of whom have drawn on their per­sonal pro­duc­tion of “car­nets de voy­age” over the past 20 years. As a result, each guest room’s art is unique, while at the same time com­mu­ni­cat­ing a con­sis­tent story of a beau­ti­ful jour­ney through time and space.

be-pôles is a cre­ative stu­dio ded­i­cated to the graphic rep­re­sen­ta­tion of brands. With its “Graphik Design™, Iden­tity & Cul­ture” global approach, be-pôles cre­ates last­ing visual iden­ti­ties that respects the uni­verses of its clients. be-pôles worked with The NoMad to pro­duce its global brand iden­tity and visual iden­tity. be-pôles prior clients include Agnes b., Colette, Louis Vuit­ton, Merci, Shang­hai Trio, Sotheby’s, Théâtre des Champs Elysées, and Wool and the Gang. ”

The pho­togra­phies of the NoMad Hotel have been taken by Benoit Linero, and the sta­tion­ary made by be-pôles.